In the online marketing space, we as marketers have two real challenges.
The first challenge is building a front-end funnel that gets us our ad spend back instantly.
What I mean by this is that if we give Facebook £100.00 and it drives us 50 opt-ins, we want to sell those prospects something to re-coup our £100.00 investment … because if we can do that, over and over again, then we’re essentially building our audience and driving traffic for free.
We can then scale.
It doesn’t matter if we spend £10/day or £10,000/day – if we’re getting our ad spend back straight away … we can go big.
The second challenge is finding a consistent stream of low-cost leads.
Platforms are unpredictable, sometimes they spit out leads for pennies and sometimes leads cost a small fortune.
Consistently low-cost priced leads are highly desirable.
Well, I’ve found a new tool that’s a bit of a beauty.
It’s called AfterOffers (www.afteroffers.com)
And it works in two ways.
The first way is all about getting some money back for your dead rope – FREE MONEY.
Here’s how it works.
You put a bit of code on the ‘Thank You’ page of your funnel.
Then, every time a lead comes through your funnel and lands on your ‘Thank You’ page, they’re offered the opportunity to also register for ‘Partners’ – which are non-competing companies that are targeting the same kind of customer as you.
Here’s what it looks like:
The prospect can then tick an option and click the continue button.
When they do, they’ll be automatically enrolled on each of the selected companies email lists.
So, what’s the benefit?
For each option that a prospect selects, you’re paid a fee.
This fee varies depending on niche, but as an example, if you’re in the marketing/online business space, then you get paid 75 cent.
So, if somebody ticks all three options, you get $2.25
Alternatively, if you’re in the trading and investing niche, they pay $1.75 per box ticked.
But overall, the niches they cover (aside from internet marketing and investing) are:
Outdoor, survival etc. Travel
And they’ll be adding many more.
As you’ve probably worked out – the benefit of this is that you make some money in a dead space.
Let’s run some numbers (based on the internet marketing niche) …
If you’re paying £1.50 per opt-in from Facebook, and just one in three people decide to tick a couple of the boxes, then you’ll get back an average of 50p per opt-in
Which instantly reduces your cost to acquire a lead by 33%
Add this to you trying to sell something, and your job has just got so much easier … by doing sweet FA.
It’s like somebody covering 30% of your ad spend for you.
The second way that it works is that you can have your offer displayed on somebody else’s ‘Thank you’ page.
Much like you seen the offers on the page above, you can be one of those offers.
The advance of this is that you choose the businesses ‘Thank You’ page that you sit on and when somebody ticks your box, they’re instantly dropped onto your email list, and can be tagged to enter any series of automation.
Then, all you do is pay per subscriber that is generated.
If you’re in the internet marketing niche, that cost comes back at just $1.25 per subscriber – which is pittance!
It’s $2.50 if you’re in the financial niche (not sure about the others – I have no clients in that space).
But AfterOffers are pretty on the ball also, they check to ensure that the subscriber isn’t already on your list (ensuring there’s no charge for duplicates), they do all sorts of fraud and verification checks and they even allow you to set daily, weekly and monthly budget caps.
Up to now, this has performed pretty well for our clients – it’s not changed their business overnight or anything drastic, but it’s alleviated some their sales on the front-end funnel and it’s allowing them to buy traffic at a consistent cost.
The long-term value of the leads coming from this funnel will now be put to the test – but up to now, everything looks good.